Carnival Cruise Line is launching a new campaign created by Boston ad agency Arnold Worldwide that seeks to leverage Carnival’s status as the national exclusive cruise line advertiser for NBC’s broadcast of the Winter Olympics in Sochi.
The new “Bobslide” TV spot “follows four young, thrill-seeking cruisers who race together down one of Carnival’s popular waterslides (they just met on the cruise),” an Arnold media advisory notes. “As the children stride across the deck in slow motion, a sportscaster voice over calls the action saying, ‘Here’s the crew to beat today: Carnival-1. Hard to believe they just met yesterday.’ Donning goggles and bathing suits, the four-kid team twists and turns through the giant slide, reaching the finish line with big smiles, arms raised and a gigantic splash, creating a memorable moment for all. The sportscaster exclaims, That was a run for the ages!’”
Other Arnold clients include Progressive Insurance and Jack Daniel’s.