Every year, the Most Memorable New Product Launch survey examines how marketers introduce new products to consumers and what kind of response they get in return. The survey is conducted by Schneider Associates, a marketing communications and public relations agency in Boston, and Sentient Decision Science, LLC, a market research and consulting firm in Portsmouth, N.H.
More than 70,000 new products are launched every year in the United States alone, yet more than half of US residents can’t recall a single new product launched in 2013, the report said. The survey is intended to help the people behind brands better understand consumers.
More than 1,000 people over age 18 participated in an online survey about products that were unveiled between October 2012 and September 2013.
The researchers have also found a way to measure consumers’ emotional connection to a new product. The report suggests that emotional connections are becoming more important to having a successful product launch as more and more consumers have difficulty recalling new items coming to the marketplace.
“The Most Memorable New Products evoked strong emotions in consumers. In fact, there is an extremely high correlation between the emotional association with a new product and the likelihood of purchasing the product,” the report said.
Keep in mind that a product can have a successful product launch, but still lag behind expectations in terms of sales or quality. This survey, rather, is focused on what consumers remember, and why.
Here’s a look at the top 1o product launches, according to the report.