McDonald’s unveils new ‘Good Morning Boston’ ads

A screen grab from the new McDonald’s ad campaign. Photo courtesy of H&L Partners.
A screen grab from the new McDonald’s ad campaign. Photo courtesy of H&L Partners.

Local McDonald’s franchisees are a debuting a new ad campaign called “Good Morning Boston,” which promotes the chain’s breakfast offerings.

Image taken from McDonald’s website.

The campaign is the first local work from the franchise group’s new ad agency H&L Partners of San Francisco, which just opened an eight-person office in Boston.

One broadcast spot from the campaign was filmed at the MBTA Aquarium Station. The ad shows McDonald’s employees surprising “real people” with hot McDonald’s breakfasts, a press release on the campaign said.

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“The strength of this campaign is in its simplicity,” Mark Schaeffer, president of H&L Partners, said in a statement. “Delivering a nice surprise in the form of a hot cup of McCafé coffee or an Egg McMuffin sandwich in the midst of the morning routine reminds consumers how great breakfast at McDonald’s is every day.”

In a separate statement, McDonald’s franchisee Steve Walach added, “”The smiles delivered as a result of this campaign are genuine and organic.”