New FJ City shoe line looks to blend ‘performance and style’ for fashion-forward golfers

Photo courtesy of FootJoy.
Photo courtesy of FootJoy.

FootJoy, the Fairhaven-based firm that promotes its product line as “the #1 Shoe in Golf,” is rolling out a new line that infuses street fashion into footwear designed to tramp greens and fairways.

Shoes in the new line-up, the company says, feature “a sophisticated balance between performance and style.”

The new line is dubbed FJ City, and the line is “inspired by popular street styles and features trendy designs made of high-quality, full-grain waterproof leather uppers and a durable, cleated outsole,” the company said. “The line offers six styles and a variety of eye-catching two-tone color options.”

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In a statement, Doug Robinson, vice president of design and development worldwide at FootJoy, amplified on this theme.

“The new FJ City line gives fashion-conscious players seeking the latest in footwear trends an alternative shoe option that not only delivers the performance features to play well, but stylish designs to look their best on the course and in the clubhouse,” Robinson said.

The FJ City line has a manufacturer’s suggested retail price of $180, FootJoy said.