Santander Bank, which has roughly 700 branches and ATMs across nine East Coast states including Massachusetts, said it is giving away tickets to a VIP reception with actor Robert De Niro and a private movie screening as part of its sponsorship of the Tribeca Film Festival.
Massachusetts residents 18 or older can enter to win a chance for tickets for themselves and a guest.
De Niro has been featured in a recent Santander TV commercial. Based in Spain, Santander acquired Sovereign Bank in 2009 but waited until last year to phase out the Sovereign name and replace it with its own.
Santander has said it will spend about $200 million on its rebranding campaign. As part of its marketing efforts, Santander is the official bank sponsor of the Tribeca Film Festival.
In a statement, Santander chief marketing officer Kathy Klingler said: “The Tribeca Film Festival is renowned for the quality, craft, and artistic integrity of participating films and filmmakers. As an event that celebrates innovative ideas in film, it aligns beautifully with Santander’s global promise of being a bank for your ideas.”Chris Reidy can be reached at email@example.com.