This is a summary. To read the whole story subscribe to BostonGlobe.com
Taco Bell is name-dropping an unlikely clown to promote its new breakfast menu — Ronald McDonald.
The fast-food chain began airing ads Thursday that feature everyday men who happen to have the same name as the McDonald’s mascot known for his bright red hair and yellow jumpsuit. The marketing campaign is intended to promote Taco Bell’s new breakfast menu, which features novelties such as a waffle taco.
The chain is looking to boost sales by opening most of its roughly 6,000 US stores a few hours earlier, at 7 a.m., starting this week.
But Taco Bell has a long way to go to catch up with McDonald’s, the number one player in breakfast .