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Everyone knows how most stores depend on the Christmas shopping season -- weeks of hectic sales that can spell success or failure for a retailer’s entire year.
Well, your local home and garden stores are braced for their own version of that high-stakes business sprint. Their rite of spring is all about selling enough flowers, bushes and gardening supplies in a relatively short period to call the year a success.
“The spring season is the most important for anyone in our line of business,” said Jon Napoli, owner of the Boston Gardener on Washington Street. “There are about two and a half months that you really have to kill it.”
In a good year, sales from April to June can account for more than half of a home and garden store’s total revenue.