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Struggling electronics retailer RadioShack Corp. is trying to rebuild its image in Boston, the city where the chain was founded in 1921 by two British immigrants.
The Texas-based company on Thursday plans to unveil a redesign of its Downtown Crossing store that ditches the familiar red, black and white color scheme for white walls and cabinets, stainless steel, and chestnut wood accents. And in a nod to the city’s coastal geography, the store includes nautical-map wallpaper, an activity table built to resemble a ship’s bow, and sails hanging from ceiling.
Beyond the new look, the revamped RadioShack is equipped with interactive features, such as a touch screen that controls a dozen wireless speakers and automatically mutes the store’s background music when customers want to listen to them.