Business

Data-driven bus service set to roll out

APRIL 10 2014- CAMBRIDGE, MA- GroupZOOM CEO Matt George (cq), who is getting ready to launch a popup data-driven bus service in Boston. (globe staff photo :Joanne Rathe section: business reporter: rtopic: 11popupbuses )
APRIL 10 2014- CAMBRIDGE, MA- GroupZOOM CEO Matt George (cq), who is getting ready to launch a popup data-driven bus service in Boston. (globe staff photo :Joanne Rathe section: business reporter: rtopic: 11popupbuses )Globe Staff

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Matthew George, a 23-year-old Middlebury College graduate who started a successful college bus company in his dorm room, wants to create a “living, breathing” mass transit system for the 22nd century. First stop: Boston.

By harnessing vast amounts of data online about where people live, work, and play, his young company is designing a high-end, nonstop bus service, called Bridj, that can predict areas of peak demand on any given day and adjust its schedules accordingly. This “pop-up” system, as George calls it, will start a trial run in mid-May with at least four nonstop commuter routes in Brookline, Boston, and Cambridge. Within three months, George plans to establish up to 18 routes in Boston and the suburbs.

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