New Balance, the Boston-based company known for athletic footwear and apparel, has launched a “Love Boston” campaign that pays respects to the company’s hometown city and to the thousands of runners who run its streets.
The campaign features limited edition footwear, a special Runners for Boston T-shirt, out-of-home advertising, and social media elements “designed to engage and inspire,” the company said.
“As a Boston-based company with a strong heritage in running, we recognize the power of the sport to inspire and bring people together,” Hilary Keates, director of marketing at New Balance, said in a statement. “We developed this campaign to celebrate all of the runners from Boston and around the world who love our home city and are proud to run its streets.”
One element of the campaign is a special Runners for Boston T-shirt with the state map and a heart marking Boston’s city center. New Balance said it will donate $10 from the sale of each T-shirt to the One Fund Boston Inc., which seeks to help those most affected by the Boston Marathon bombings. The shirt has a suggested retail price of $25.