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At a time when traditional retailers are shuttering thousands of stores, the e-commerce giant 1-800-Flowers.com is expanding its network of brick and mortar locations.
The company plans to expand its local presence from just one franchisee-owned retail store in Melrose to as many as 11 sprinkled throughout Greater Boston. The company also operates two fulfillment centers in Needham and Woburn.
Boston is one of 10 US markets in which the company intends to add stores. The 1-800-Flowers development team met with potential franchisee operators this week and expects the first of the new local stores to pop up within six months.
“We’re very excited about the appetite and enthusiasm,” said James Franks, vice president of franchise development at Carle Place, N.Y., company.