Back to school season starts Sunday at Staples.
Back to school season starts Sunday at Staples.
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There are few companies that invoke the fury of school-aged children like Framingham-based Staples. Its commercials, long proclaiming back-to-school season as the most wonderful time of the year, seem designed to serve as a massive troll job first, and a means to get parents in their stores ahead of the first day of school second.

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The company is really pushing it this year, however, launching back-to-school season this coming Sunday, June 29. For reference, several Massachusetts schools are still finishing up the year this week.

The official start of Staples back-to-school season came on July 10 last year.

But vindictive kids can take solace in knowing this year’s seasonal creep comes at least in part due to pain points on the company. The start of the season will be marked by the launch of a price-match program that will also knock 10 percent off the difference between any cheaper product options customers find elsewhere.

The Wall Street Journal singles out Amazon as a target of the program. Staples has experienced a bad year financially and has said it plans to shutter 225 stores by the end of 2015 as it shifts its focus to online sales. (It still wanted to give its executives bonuses, though.)