Cupcake Chain Crumbs Might Yet Survive

A Crumbs cupcake shop sits empty on Federal Street Tuesday in Boston.
A Crumbs cupcake shop sits empty on Federal Street Tuesday in Boston.
Stephan Savoia/AP

Crumbs Bake Shop, the New York-based cupcake eatery, might yet be saved.

The company shuttered all its shops earlier this week, including two in Boston. But CNBC reports an investor group plans to provide financing to keep the chain alive.

The group, which includes CNBC star Marcus Lemonis, reportedly plans to acquire the shop after providing the financing. It plans to roll some of its other holdings, including a candy shop, into Crumbs’s next form, according to CNBC.

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Should the chain’s offerings return any time soon, they’ll do so into a super-saturated cupcake market. And Crumbs very obviously stretched itself too thin in its rapid expansion earlier this decade. But a cupcake’s a cupcake and a lifeline’s a lifeline. Crumb on.