A fragrant cappuccino, frothy and piping hot, comes about as close to perfection as you can get. So it was only natural that Frito-Lay would one day debut a cappuccino flavored chip.
Wait. What? Yep. You read that correctly.
Cappuccino chips are going to hit the aisles of supermarkets on July 28, joining three other new flavors—Cheddar Bacon Mac & Cheese, Mango Salsa, and Wasabi Ginger.
The other three sound delicious. But cappuccino? Hmm. We remain dubious.
The four flavors emerged as finalists from the Lays Do Us a Flavor contest—an annual event that lets chip aficionados submit flavors to Frito-Lay every summer. The company winnows down thousands of submissions to several finalists that are then marketed throughout the country for a few months. Whichever flavor gets the most votes online becomes a permanent Lays flavor.
Can you really imagine cappuccino chips sweeping the nation? Perhaps even edging out barbeque or sour cream and onion? I mean, come on. The cappuccino chips are tinted with a vaguely murky hue that promises a brackish flavor.
But as crazy as a cappuccino chip may sound, Frito-Lay has a long legacy of promoting unusual flavors.
The Do Us a Flavor contest last year included a short lived and long lamented Chicken and Waffles flavor. The chip eventually succumbed to Cheesy Garlic Bread, which won the contest.
The growth of niche flavors speaks to a broader push by Frito-Lay to offer more… (how can we put this delicately?) experimental chips.
The company has launched several Latin American flavors and numerous Asian offerings. It plans to unveil Korean barbecue and Thai Sweet Chili chips later this month, according to the AP.
It seems as though the flavors are designed to grab attention rather than tickle the tastebuds.
But who knows? Maybe Frito-Lay genuinely wants to introduce thousands of palettes across America to the bizarre taste of cappuccino chips.