Business

Russia an Own Goal for Adidas?

By all accounts it had been a good summer for Adidas First their sponsored team Germany winning the World Cup, then acquiring a lucrative sponsorship of soccer giants Manchester United from arch rivals Nike. But now the German company has been forced to cut its 2014 outlook—and it says its 2015 targets are no longer achievable. Adidas has cited concerns about expansion in Russia, and a need to overhaul its business. Brenda Kelly is from IG.

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