3 Ways to Put the Shine Back on the Golden Arches

McDonald's may need to change its tag line from "I'm Lovin It"—to "Please come back." Comparable sales in July at locations opened more than a year, down everywhere around the world except Europe, and were much weaker than anybody expected. The most pressing issue: Fix Asia. A food safety scandal involving a meat supplier in China, slamming the brakes on sales in parts of the world responsible for 10 percent of sales. David Henkes, vice president at food consulting firm Technomic:

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