Dunkin’ Donuts has tried, and failed, in the past to gain a foothold in California. Now, about a year and a half after the company announced it would be going in gangbusters to the Golden State, it looks like the time for another try is nigh.
Dunkin’ plans to open its first traditional restaurant in Modesto, Calif., on Tuesday and a second store in Santa Monica in the following weeks.
Three additional restaurants in Long Beach, Downey, and Whittier are expected before the end of the year. Franchisees have signed agreements to open nearly 200 stores by 2020 and the company intends to eventually grow to 1,000 stores in the state.
What’s behind the expansion? Well, there’s this enlightening quote from Dunkin’ Brands’ head of global marketing John Costello in The LA Times in June: “Our research shows that California residents love coffee.” Oh.
(That finding also probably speaks to why Seattle-based Starbucks already has a good 2,500 stores in California.)
But the Globe story explores some of the Canton-based chain’s further motivations and strategies as it pushes ever west. Read it here.