Sometimes, a clever throwback can take a t-shirt and turn it retro.
Other times, it can turn it … well, racist.
Spanish clothing retailer Zara apologized today for selling a baby shirt that bore a resemblance to those worn by Jewish concentration camp inmates during World War II.
Seriously, it’s a remarkable resemblance:
The shirt had blue and white stripes with a yellow six-point star on the left breast. Zara’s parent company, Inditex, told CNN that all shirts have been pulled from stores. In an interesting and unfortunate choice of words, the company’s Israeli office said the shirts would be “exterminated.”
“We honestly apologize, it was inspired by the sheriff’s stars from the Classic Western films and is no longer in our stores,” the company said on its official Twitter account.
The ‘honest mistake’ thing holds less water when your company has a history of dabbling in the derogatory.
In 2007, Zara came under fire for selling handbags with swastikas on them, which somehow went unnoticed until they went on sale and a customer complained.
Earlier that month, the company was widely criticized for selling a T-shirt that said “white is the new black” on it.
At least it’s an equal-opportunity offender, right?