Ice Sales Soar on Bucket Challenge

Another celebrity takes up the ice bucket challenge—actor Benedict Cumberbatch's soaking adding valuable funds to a needy charity. The craze which started in the US has spread around the globe—inspiring everyone from former-presidents and politicians to ordinary citizens. It's raised $80m in the States and more than $3.3m in the UK. Belinda Cupid is from Britain's Motor Neurone Disease Association.

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