Business

For grandchildren, the gift of financial awareness

Susan Beacham said some parents don’t need to fear that they are handing their children over to the grandparents.
Susan Beacham said some parents don’t need to fear that they are handing their children over to the grandparents.Credit: Nathan Weber/The New York Times

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This is the time of year when many grandparents struggle to figure out what to get their grandchildren for the holidays — and many parents, stuck in the middle, worry that those presents will be too indulgent. Instead, a group of financial educators is advocating that grandparents, with their children’s support, give their grandchildren the gift of financial awareness.

“Grandparents are looking for opportunities to interact with their grandchildren, so why not add financial literacy to their repertoire?” said Susan J. Bruno, a certified public accountant and co-founder of CollegeDivaCFO.com, which aims to educate college-age women about financial matters. “They want to be taught. It just has to be relevant in the moment.”

Most grandparents, she said, have an advantage over parents: They can talk more freely with their grandchildren and, in return, their grandchildren tend to open up to them.

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