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With the cost of the average American wedding reaching about $26,000, insurers have been selling a growing number of policies to protect against losses from extreme weather, illness and, in one firm’s case, a sudden change of heart.
Policies can cover losses ranging from bankrupt wedding halls to cancellations forced by unexpected military deployments. Travelers says that issues with vendors account for about a quarter of the claims, with most of those related to problems with photographers or videographers.
For Travelers, an insurance giant with annual revenue of about $26 billion, such policies will not make or break the bottom line. But wedding insurance is a way to connect with a couple who might later think of the company for home or life insurance.