Credit card issuers use social media to target students
Just a few years ago, credit card companies set up tables at college campuses and offered students freebies such as T-shirts, candy, and Frisbees if they signed up for a card on the spot. Now the companies are prohibited from soliciting within 1,000 feet of a college campus. But students and parents can’t let their guard down. The companies are still hoping the young people will become credit card users. Now they’re more likely to attempt to snag them through social media such as Facebook, said Odysseas Papadimitriou, chief executive of credit card comparison website CardHub.com.
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