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Does Sensa really help you lose weight?

Posted by Mitch Lipka  January 7, 2014 11:17 PM

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wl-sensa-sm.jpgSprinkling a powder on food to help users lose weight seemed perfect. That was the promise of Sensa. "Get a gym body without going to the gym."

Sigh. It was too good to be true.

So, the product's marketers have agreed to a $26.5 million settlement with the Federal Trade Commission after being charged with deceiving consumers and making claims that could not be backed up.

The FTC said consumers who purchased Sensa will be eligible to collect from the settlement.

“Resolutions to lose weight are easy to make but hard to keep,” said Jessica Rich, director of the FTC’s Bureau of Consumer Protection. “And the chances of being successful just by sprinkling something on your food, rubbing cream on your thighs, or using a supplement are slim to none. The science just isn’t there.”

The idea of Sensa was that those consuming the powder would feel full quicker, thereby helping them lose weight. Success didn't involve a change in diet or in exercise.

The FTC said a month's supply of Sensa usually would cost consumers $59 for a month's supply plus shipping and handling. Sales in the U.S. alone between 2008 and 2012 exceeded $364 million, the agency said.

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About the author

Mitch Lipka is one of America's leading consumer journalists and advocates. He is an expert in product safety, recalls, scams, and helping consumers get out of jams. He is a nationally known consumer columnist and runs TheConsumerChronicle.com. He lives in Worcester. You can find him on Facebook or reach him at ConsumerNews@Aol.com

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