Diary of a product launch
The Hive and Daily Grommet recently held a 10-team product competition at Fenway Park called Product Pitch. The winner was THINX, where fashion and technology intersect to solve a global problem. Follow the progress of the official product launch through this diary with THINX, Daily Grommet, and Boston.com.
May 3, 2013
Get to know us better on this week's conversation series with eco-model and sustainable design authority, Summer Raynes Oakes! Summer recently launched a video series to cover topics that matter most to her and the world.
We were fortunate enough to be invited onto her show to discuss THINX, how we got the idea for our business, and our plans to build it further.
In typical girl-talk style, there were funny moments as we spoke candidly about important issues and plans we have in store for THINX.
We can't wait to spread the word on our mission further and we think this opportunity is the perfect way. Check it out and tell us what you think.
Get to know us better on this week's conversation series with eco-model and sustainable design authority, Summer Raynes Oakes! Summer recently launched a video series to cover topics that matter most to her and the world.
We were fortunate enough to be invited onto her show to discuss THINX, how we got the idea for our business, and our plans to build it further.
In typical girl-talk style, there were funny moments as we spoke candidly about important issues and plans we have in store for THINX.
We can't wait to spread the word on our mission further and we think this opportunity is the perfect way. Check it out and tell us what you think.
April 25, 2013
By Miki Agrawal, THINX
Another media milestone by the THINX team!
Our team has been lucky enough to grace the pages of publications like Fast Company and the Boston Globe within the last year. We know that not all startups have these opportunities and we feel especially blessed. Earlier this month, we made another media breakthrough. I was given the opportunity to participate in a question and answer on the Huffington Post blog. My piece was included in a section titled “What is Working Spotlight”, a column focusing on small business successes.
For a young company, trying to spread the word as far and wide as possible, this is a big win. When Huffington Post got in touch with me about the opportunity, I immediately screamed yes! Oh, and not only did this piece get promoted by Huffington Post, but Arianna Huffington herself gave us a shout out! We still can’t believe it. It’s amazing to know that our mission is resonating with so many influential people around the world.
This piece doesn’t just give me the opportunity to promote THINX however, and that’s important to note. I took the opportunity to focus on a larger mission. I want to encourage more female entrepreneurs, young or old, rich or poor to get out there and start a business. I truly believe that women in the workforce and those who can gain skills in entrepreneurship will change the landscape of the developing world. THINX will be instrumental in helping women have the right resources to stay competitive with men in the workplace.
You may be thinking, “You are so young, what advice can you girls give about starting a business”? Well, a lot, and we feel compelled to share our knowledge. In fact, I’m publishing a book this August titled “Do Cool Sh*t”, a Harper Collins publication. It’s all about finding your passion in life and going for it. I can’t wait to see other’s reading it and benefiting from my experience. To read more about my book, check out my website: www.mikiagrawal.com.
After I spent so much time thinking about advice for others, The Grommet and Boston.com actually turned the tables on me. They asked which female entrepreneur I would choose to have lunch with, given the chance. Wow, good question I thought! The answer is Sarah Blakely, founder of Spanx! She is kicking ass in business and did it all on her own! I could learn a lot from her.
Stay tuned for our next installment!
By Miki Agrawal, THINX
Another media milestone by the THINX team!
Our team has been lucky enough to grace the pages of publications like Fast Company and the Boston Globe within the last year. We know that not all startups have these opportunities and we feel especially blessed. Earlier this month, we made another media breakthrough. I was given the opportunity to participate in a question and answer on the Huffington Post blog. My piece was included in a section titled “What is Working Spotlight”, a column focusing on small business successes.
For a young company, trying to spread the word as far and wide as possible, this is a big win. When Huffington Post got in touch with me about the opportunity, I immediately screamed yes! Oh, and not only did this piece get promoted by Huffington Post, but Arianna Huffington herself gave us a shout out! We still can’t believe it. It’s amazing to know that our mission is resonating with so many influential people around the world.
This piece doesn’t just give me the opportunity to promote THINX however, and that’s important to note. I took the opportunity to focus on a larger mission. I want to encourage more female entrepreneurs, young or old, rich or poor to get out there and start a business. I truly believe that women in the workforce and those who can gain skills in entrepreneurship will change the landscape of the developing world. THINX will be instrumental in helping women have the right resources to stay competitive with men in the workplace.
You may be thinking, “You are so young, what advice can you girls give about starting a business”? Well, a lot, and we feel compelled to share our knowledge. In fact, I’m publishing a book this August titled “Do Cool Sh*t”, a Harper Collins publication. It’s all about finding your passion in life and going for it. I can’t wait to see other’s reading it and benefiting from my experience. To read more about my book, check out my website: www.mikiagrawal.com.
After I spent so much time thinking about advice for others, The Grommet and Boston.com actually turned the tables on me. They asked which female entrepreneur I would choose to have lunch with, given the chance. Wow, good question I thought! The answer is Sarah Blakely, founder of Spanx! She is kicking ass in business and did it all on her own! I could learn a lot from her.
Stay tuned for our next installment!
April 9, 2013
Good news from the THINX team!
We recently found out that we’re going to be honored with "The Disruptive Innovations Award" by Tribeca Film Festival (winners last year were the founders of Kickstarter and The Square so that's pretty cool!) The co-founder of the Tribeca Film Festival, Craig Hatkoff, had heard of us through the owners of the clothing brand Naven. Upon learning more about what we are doing, he and the Tribeca Film Festival decided to honor us for our work.
We are thrilled!! We had definitely heard of the award before, yet when told we would be winners this year, we actually couldn't believe it!
We’re ECSTATIC because it very much legitimizes what we are doing. It's making a difficult subject of menstruation management accessible to people in conversations. Many non-profit groups who focus on this haven’t been able to bridge the gap of making it a "consumer friendly" topic. We feel that we are truly breaking a big mental block against talking about this "taboo" subject.
It's 2013 and women should be able to talk about this issue. It’s kind of like how the condom industry began. It started off as extremely taboo but condoms brought the concept of "SAFE SEX" to light which is what finally made it tolerable enough for discussion. A much-needed discussion in order to educate people properly. Our hope is that our topic of menstruation takes the same route and is able to be freely discussed soon.
Craig also told us that Marni Sommers, one of the world's leading experts on female adolescent issues in the developing world, would like to become an advisor for THINX. We are welcoming her with open arms!
More updates soon from the THINX team.
Good news from the THINX team!
We recently found out that we’re going to be honored with "The Disruptive Innovations Award" by Tribeca Film Festival (winners last year were the founders of Kickstarter and The Square so that's pretty cool!) The co-founder of the Tribeca Film Festival, Craig Hatkoff, had heard of us through the owners of the clothing brand Naven. Upon learning more about what we are doing, he and the Tribeca Film Festival decided to honor us for our work.
We are thrilled!! We had definitely heard of the award before, yet when told we would be winners this year, we actually couldn't believe it!
We’re ECSTATIC because it very much legitimizes what we are doing. It's making a difficult subject of menstruation management accessible to people in conversations. Many non-profit groups who focus on this haven’t been able to bridge the gap of making it a "consumer friendly" topic. We feel that we are truly breaking a big mental block against talking about this "taboo" subject.
It's 2013 and women should be able to talk about this issue. It’s kind of like how the condom industry began. It started off as extremely taboo but condoms brought the concept of "SAFE SEX" to light which is what finally made it tolerable enough for discussion. A much-needed discussion in order to educate people properly. Our hope is that our topic of menstruation takes the same route and is able to be freely discussed soon.
Craig also told us that Marni Sommers, one of the world's leading experts on female adolescent issues in the developing world, would like to become an advisor for THINX. We are welcoming her with open arms!
More updates soon from the THINX team.
April 1, 2013, from THINX
The THINX team was created and co-founded by three entrepreneurial friends who wanted to help change the world. We're best buds and business partners.
On Tuesday, March 19th, we were invited to participate in Daily Grommet's From Home Plate to a Home Run product pitch event and we won first place! It was a fabulous day where we gained valuable feedback from experts, got some great press attention and even had some fun. We made new friends and connections we won't forget. It was exhilarating and a bit exhausting. We hopped on a train back to NYC that night yet we didn't rest much. We had to get right to work on our Indiegogo campaign! Our campaign is now live and we're asking for the public's help in reaching our goal of $10,000 by May 1st. Can you help us? As you can see, we like to keep busy.
Fast forward to April. Today the THINX team took a break from changing the world with their innovative underwear to attend the Easter Egg Roll at the White House. We're a team, and that means we support each other's ventures outside of THINX too. Our loyal member, Radha Agrawal, has created a company to inspire kids to eat healthier. A Super Powered Veggies company called Super Sprowtz - and their veggie heroes performed live just moments before President Obama on the same stage. The show of course included the Super Sprowtz Dance Trick because as the First Lady Michelle Obama says "Let's Move!"
- More updates from the THINX team soon!
The THINX team was created and co-founded by three entrepreneurial friends who wanted to help change the world. We're best buds and business partners.
On Tuesday, March 19th, we were invited to participate in Daily Grommet's From Home Plate to a Home Run product pitch event and we won first place! It was a fabulous day where we gained valuable feedback from experts, got some great press attention and even had some fun. We made new friends and connections we won't forget. It was exhilarating and a bit exhausting. We hopped on a train back to NYC that night yet we didn't rest much. We had to get right to work on our Indiegogo campaign! Our campaign is now live and we're asking for the public's help in reaching our goal of $10,000 by May 1st. Can you help us? As you can see, we like to keep busy.
Fast forward to April. Today the THINX team took a break from changing the world with their innovative underwear to attend the Easter Egg Roll at the White House. We're a team, and that means we support each other's ventures outside of THINX too. Our loyal member, Radha Agrawal, has created a company to inspire kids to eat healthier. A Super Powered Veggies company called Super Sprowtz - and their veggie heroes performed live just moments before President Obama on the same stage. The show of course included the Super Sprowtz Dance Trick because as the First Lady Michelle Obama says "Let's Move!"
- More updates from the THINX team soon!
FROM THE GLOBE LAB
FROM FENWAY PARK
Product Pitch video recap
Did you miss the excellent event at Fenway Park? You can watch the competition in its entirety with interviews and behind-the-scenes videos with each competitor.
About THINX ... - from Kickstarter.com
Identical twin sisters Miki and Radha Agrawal, and their best girlfriend Antonia Dunbar, are entrepreneurs with a passion for creating disruptive companies with a social purpose. Together, they formed THINX in an effort to offer a much-needed solution for women and girls around the world. Their revolutionary underwear that is leak-resistant and stain-releasing won top honors in the Product Pitch, a 10-team product competition at Fenway Park. This blog will follow the process of the official product launch on Daily Grommet and Boston.com.
Identical twin sisters Miki and Radha Agrawal, and their best girlfriend Antonia Dunbar, are entrepreneurs with a passion for creating disruptive companies with a social purpose. Together, they formed THINX in an effort to offer a much-needed solution for women and girls around the world. Their revolutionary underwear that is leak-resistant and stain-releasing won top honors in the Product Pitch, a 10-team product competition at Fenway Park. This blog will follow the process of the official product launch on Daily Grommet and Boston.com.