Local companies go for Olympic gold
August 7
Chinese officials shop Bay State for Olympic safety-testing devices
Scientific instruments maker PerkinElmer Inc. is deploying its mass spectrometers to a Beijing lab to detect pesticides and some contaminants in food served during the Olympic Games.
july 29
Staples has a Games plan
Howie Wu will finally breathe a sigh of relief when Olympic judges go to work next week, resting their elbows on sleek gray tables and sitting in blue-cushion chairs from Staples.
july 13
In China, banking on Yao factor
The sneaker wars have spread to China, and Reebok, having neglected the market for years, is playing a furious game of catch-up with the help of the world's tallest marketing weapon: basketball star Yao Ming.
june 28
Firms see gold in US sprinter - June 28
Tyson Gay has lined up more than $2 million in endorsements from the likes of Adidas, Omega, and Sega, which are betting big on the track star.
- video Gay promotes Sega game
- audio Ringtones featuring Gay
june 18
New plays for the Games
Bank of America, which has been a US Olympic Team sponsor since 1992, is just one of a handful of local companies hoping their marketing pitches will seep through the clutter during the Olympics.
june 9
Akamai will help distribute Olympic news online
Akamai Technologies Inc. announced that its Web Application Accelerator service will be used to enable faster accessibility to Olympic-related news coming from China.
may 14
Reebok scales back Olympic hospitality
Reebok and parent Adidas Group, one of the Olympic sponsors, are dropping plans for a hospitality facility to host athletes, guests, and the media at the summer games in Beijing because of logistical demands made by the Chinese government.