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Facebook looks to expand small business advertising

Posted by Jason Keith  September 19, 2011 04:14 PM

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While Facebook has fast become the dominant player in the social media space, to date that success hasn't translated into small businesses using their ad platforms.  Facebook is aiming to change that with the announcement that next week they will unveil a plan to get small business owners to start using it on a more regular basis. 

The company plans to offer free $50 advertising credits for up to 200,000 small businesses. When a person clicks on an ad, there's a set rate predetermined for that click through the advertiser has to pay. Facebook will pick up the tab for the first $50 of such ads delivered.

And while the company realizes that many small businesses are too busy to purchase their ads, they still want some to at least give the platform a try and see what it's like.  During a recent interview with USA Today discussing the offer, COO Sheryl Sandberg talked about the strategy and the thinking behind it.  In the interview she says, “I think every small business should … be using Facebook. We're not going to stop until all of them are using it to grow their business.”

You can see the entire video interview with Sandberg here. Do you think that you’ll try and gain access to the free offer, or are you planning on trying out Facebook ads in the future? 


This blog is not written or edited by Boston.com or the Boston Globe.
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About this blog

Jason Keith has been working for and with small businesses in the New England area for more than 10 years, specifically small, micro businesses. Born and raised in Massachusetts and a former journalist, he provides a unique perspective on the issues facing small businesses locally and nationally.To reach him directly email jasonpkeith@gmail.com.

This is a personal blog. The opinions expressed here are the author's alone.

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