Poll: Scant demand for Microsoft's Windows 8

By MICHAEL LIEDTKE
AP Technology Writer /  October 28, 2012
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Windows is even more widely used in offices, but 90 percent of companies relying on the operating system are expected hold off on switching to the new operating system through 2014, according to a study by the research firm Gartner Inc.

Jim Beske of West Fargo, N.D., won’t be waiting long to install Windows 8 on the home computer he bought a year ago. He already has seen how Windows 8 works in his job as a network engineer, and he considers it to be a nice improvement.

‘‘They have made it much simpler,’’ Beske, 43, said. ‘‘I don’t know about the tiling so much; that’s something I think younger people will like more. But once people get in front of it, I think they will understand it.’’

Windows 8 also could appeal to consumers who still don’t own a home computer. The AP-GfK survey found 22 percent of all adults fall into this category, including 30 percent with households whose incomes fall below $50,000 annually.

Beske is among a growing group who use both Microsoft and Apple products. Besides his Windows computer, he also loves his iPad.

Most survey respondents liked both Apple and Microsoft. Fifty-nine percent said they had favorable impressions of Apple versus 58 percent for Microsoft.

Tequila Cronk of Herington, Kan., is more of a Microsoft fan because she considers Apple’s prices to be a ‘‘rip-off.’’ At the same time, she can’t justify buying a Windows 8 computer when her desktop and laptop computers at home are running fine on the earlier versions of the system.

‘‘We will upgrade, but I am not going to rush out and buy a new computer just because it’s got a different operating system,’’ Cronk, 26, said.

Windows 8’s release came at a perfect time for Hector Gonzalez of Kissimmee, Fla. He is so frustrated with the performance of his 3-year-old laptop running on Windows 7 that he is considering buying a MacBook laptop. But now he plans to check out the array of new Windows 8 laptops and may even consider buying a Surface tablet to supplement the iPad that he bought for his teenage daughters.

‘‘Anything that is new, it’s worth taking a look at,’’ Gonzalez, 35, said. ‘‘That’s the way technology is. There is always something new to replace everything else.’’

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Associated Press Deputy Director of Polling Jennifer Agiesta and News Survey Specialist Dennis Junius contributed to this report.

Online:

http://www.ap-gfkpoll.com end of story marker

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