‘‘If you look at (Twitter's) trending topics any day especially during prime time or major events, they’re heavily fueled by television,’’ he says. ‘‘So TV is responsible for Twitter’s growth in general.’’
He thinks Twitter has done a better job than other social media sites like Tumblr and Pinterest in proving it’s the place to be when it comes to talking about big events online.
‘‘A large part of it right now is just showing this is where the conversation is happening and building their brand around that,’’ he says. ‘‘Even with other very successful social media sites, no one is better at conversation than Twitter.’’
AP Retail Writer Mae Anderson contributed to this story.