Yahoo is planning to display just two ads on the home page. It’s an implicit bet that the price that the company can charge for those slots will steadily rise if people become more immersed in the rest of the content on the page.
Investors have been betting Mayer will deliver the turnaround that eluded the three other full-time CEOs that preceded her in the past five years. Yahoo’s stock fell 37 cents, or 1.7 percent, to $20.92 in Wednesday’s trading. It has increased roughly 36 percent since Mayer’s arrival.