For Singer, Facebook is part of a daily routine. ‘‘Kind of like brushing your teeth,’’ he says.
In the seven years since Mark Zuckerberg started Facebook in his Harvard dormitory, Facebook has moved from a closed social networking service available to college students to a place where one seventh of the world’s population logs in at least once a month. No other social networking fad has accomplished such a feat.
Facebook predecessors MySpace and Friendster shone brightly but fizzled once finicky teenagers moved on to the next big thing. To boyd, though, Facebook is not only a destination site, but ‘‘a technical architecture that underlies many different things.’’
‘‘It’s not about new features to lure people back in,’’ boyd says. A bigger question now, she says: What does it mean when your company is providing a vital service, rather than ‘‘a fun, glittery object"?
Wikipedia founder Jimmy Wales, whose for-profit content creation site Wikia recently surveyed its young users about their technology habits, agrees. Teenagers, he says, ‘‘do see value in Facebook.’’
‘‘I think we are seeing a shift from (it being) a place to talk to each other as just part of the world —the infrastructure of the world,’’ he says. ‘‘I don’t know if that’s to the detriment of Facebook in the long run.’’
Follow Barbara Ortutay on Twitter at https://twitter.com/BarbaraOrtutay