YouTube says the battle with TV is already over
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NEW YORK — YouTube vs. TV? YouTube says the battle — if there ever was one — is over.
In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace television watching. Instead he declared: ‘‘That’s already happened.’’
Schmidt said ‘‘the future is now’’ for YouTube, which recently passed the milestone of 1 billion unique visitors every month. But, he added with the Third World in mind, if you think that’s a large number, ‘‘wait until you get to 6 (billion) or 7 billion.’’
YouTube billed the event as a ‘‘brandcast,’’ held at a Lower East Side pier as part of a week of ‘‘NewFronts,’’ (digital media’s version of the TV tradition of promoting programming and selling ads). Full story for BostonGlobe.com subscribers.
