Business

YouTube says the battle with TV is already over

This is a summary. To read the whole story subscribe to BostonGlobe.com

NEW YORK — YouTube vs. TV? YouTube says the battle — if there ever was one — is over.

In a flashy presentation to advertisers Wednesday night, Google Executive Chairman Eric Schmidt declined to forecast that Internet video will displace television watching. Instead he declared: ‘‘That’s already happened.’’

Schmidt said ‘‘the future is now’’ for YouTube, which recently passed the milestone of 1 billion unique visitors every month. But, he added with the Third World in mind, if you think that’s a large number, ‘‘wait until you get to 6 (billion) or 7 billion.’’

YouTube billed the event as a ‘‘brandcast,’’ held at a Lower East Side pier as part of a week of ‘‘NewFronts,’’ (digital media’s version of the TV tradition of promoting programming and selling ads).

Full story for BostonGlobe.com subscribers.

Get the full story with unlimited access to BostonGlobe.com.

Just 99 cents for four weeks.

Share