Business

It takes a ‘war room’ to launch Netflix series

Chris Jaffe, Netflix vice president of product innovation (left), and Bob Heldt, the company’s director of engineering, check the displays as they await the debut airing of their new show “Orange Is the New Black” (top).
Chris Jaffe, Netflix vice president of product innovation (left), and Bob Heldt, the company’s director of engineering, check the displays as they await the debut airing of their new show “Orange Is the New Black” (top).Credit: Photos by Michael Liedtke/ap

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Netflix’s Internet video subscription service works around the clock, but it’s unusual for more than two dozen of the company’s engineers and top managers to be huddled in a conference room at 10:30 on a midsummer Wednesday evening.

This is a special occasion. It’s near the end of a grueling day that will culminate in the premiere of ‘‘Orange Is the New Black,’’ the fourth exclusive Netflix series to be released in five months.

Netflix Inc. invited The Associated Press to its Los Gatos, Calif., headquarters for an unprecedented glimpse at the technical preparations that go into the release of its original programming.

‘‘This is Silicon Valley’s equivalent of a midnight movie premiere in Hollywood,’’ says Chris Jaffe, Netflix’s vice president of product innovation.

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