Even in an age of Twitter posts and Instagram photos, e-mail is still the way marketers reach the hearts — and wallets — of consumers. And that is why retailers are up in arms about Google’s latest tweak to Gmail.
Over the summer, the Internet behemoth gradually introduced a new inbox with folders for different types of messages, including a main inbox and ones for social-networking alerts, e-commerce promotions, updates from businesses like banks, and Listserv messages.
For Google, it’s another moneymaking avenue. Also, the company says it wants to fix e-mail overload.
“I don’t like it,” said Ada Polla, of Alchimie Forever. “My guess would be that you might log on to your Gmail 20 times a day, and look at promotions once a week.” Full story for BostonGlobe.com subscribers.