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LAS VEGAS — After attempts to hawk 3-D and OLED TVs fizzled in recent years, television manufacturers are taking small steps toward making a new technology, Ultra HD, more viable for mainstream consumers.
It’s the first TV format to be driven by the Internet video-streaming phenomenon and at the International CES gadget show this week, major streaming players Netflix and Amazon are saying they’ll offer movies and TV shows in the format, and Sharp is introducing a relatively inexpensive TV with near-Ultra HD quality.
The moves are meant to coax consumers to pedal faster on their TV upgrade cycles. At the moment, most Americans buy new TVs about once every seven years. TV manufacturers would love to create another wave of buying like the one that send millions of people to stores a few years ago to upgrade to flat-screen HD models.