NBC and Facebook will share content during the Winter Olympics, both hoping to boost interest on what promises to be a big event for social media.
One of NBC’s short Olympic profiles, on the relationship between speed skater J.R. Celski and rapper Macklemore, premiered Thursday on Facebook.
The Olympics begin Feb. 6 in Sochi, Russia, and NBC is the US rights holder to broadcast the games.
The network believes that social media help drive viewers to its telecasts. Facebook wants to establish itself as the place to have conversations about the games.
The NBC Olympics page on Facebook will feature video and other content. US figure skating gold medalist Sarah Hughes will answer questions online during NBC’s prime-time coverage of the skating competition. Full story for BostonGlobe.com subscribers.