Business

New domains to spur online land grab

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Get ready for the biggest real estate boom in a decade. Only this time, it’s digital real estate located in trendy new Internet neighborhoods with names such as .art, .book and .singles.

Largely confined to just a few popular domain names, particularly .com, the Internet will soon have hundreds of distinct new addresses that will more sharply define the web sites in those neighborhoods, making it easier for Internet users to find what they’re looking for.

The first of the new domains in the Latin alphabet debuts Wednesday, and include .bike, .clothing, .singles. and .plumbing.

“These names are all very specific, and that was the point,” said Mason Cole, a spokeswoman for a Bellevue, Wash., company that has applied for some 307 new domains.

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