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In his first week as commissioner of the National Basketball Association, Adam Silver made a West Coast trip to tour the site of a proposed arena for the Sacramento Kings — exactly the sort of thing a man in his position is expected to do. His next stop wasn’t Los Angeles to visit the Lakers or Clippers, however; it was Silicon Valley to pick the brains of technology executives who might be able to help league innovate.
As the NBA seeks to grow its popularity worldwide, technology will be the key, Silver said Tuesday in an address to the Boston College Chief Executives’ Club. Only a small percentage of NBA fans will ever attend a live game, he noted. Even fewer have a chance to sit courtside.
“One of my goals as commissioner is to use innovation and technology to capture that courtside experience,” Silver said.