Sections
Shortcuts
Business

Red Sox, MLB unveil new mobile app for Fenway fans

This is a summary. To read the whole story subscribe to BostonGlobe.com

Beginning with Friday’s home opener at Fenway Park, the Red Sox and Major League Baseball will unveil a new version of their At the Ballpark mobile app, giving fans the in-seat video they have learned to love — and plenty more.

The latest feature also uses Apple’s iBeacon technology, which locates fans with iPhones inside the stadium so the Sox can send them special offers — seat upgrades, for example, or discounts on team merchandise.

It is all part of a broad effort by professional sports clubs to satisfy — and sell to — fans who once viewed athletic arenas as a refuge from electronic media but who now see stadiums as one more place to be constantly connected. The Patriots, for one, have been at the forefront of using technology, installing a high-capacity Wi-Fi network at Gillette Stadium two years ago so that all 68,000 fans can run the Patriots Gameday app at the same time.

Full story for BostonGlobe.com subscribers.

Get the full story with unlimited access to BostonGlobe.com.

Just 99 cents for four weeks.

Sections
Shortcuts

Share