Amazon Is Unprofitable — And It's Completely On Purpose

Amazon has two basic options: invest in long-term growth to eventually conquer the world or cut costs and turn a profit to benefit investors.CEO Jeff Bezos continues to make it clear the company is going with the first choice.This year, Amazon spent $19.4 billion from April through June to generate $19.3 billion, resulting in a not a entirely unexpected loss. Analysts had predicted the company would not turn a profit in the quarter.

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