BARCELONA, SPAIN - JULY 01: In this photo illustration, the app 'Uber' is launched in a smart phone on July 1, 2014 in Barcelona, Spain. Taxi drivers in main cities strike over unlicensed car-halling services. Drivers say that is a lack of regulation behind the new app. (Photo Illustration by David Ramos/Getty Images)
In this photo illustration, the app 'Uber' is launched in a smart phone on July 1, 2014 in Barcelona, Spain. Taxi drivers in main cities strike over unlicensed car-halling services. Drivers say that is a lack of regulation behind the new app. (Photo Illustration by David Ramos/Getty Images)
DAVID RAMOS/ GETTY

So Uber had boats, offered helicopter rides and stressed out taxi drivers. Now, there’s UberPool (which does not involve swimming).

According to the Uber Blog:

“The idea is simple. With UberPool, you share a ride—and split the cost—with another person who just happens to be requesting a ride along a similar route. The beauty, though, is that you still get Uber-style on-demand convenience and reliability: just push the button like before and get a car in five minutes. When we find a match, we notify you of your co-rider’s first name. Even if we don’t find an UberPool match for you, we’ll give you a discount on your ride.”

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How much of a discount? The company says UberX is already 40 percent cheaper than taking a cab, with the UberPool service cutting that cost by another 40 percent.

It is still in beta mode and the company is set to expand the service to a wider area on August 15 (You can sign up on their blog to get notified when it comes to your area).

Though this is great for Uber users, TechCrunch mentioned that this is not the first car service to do a ride-share service.

“In June we covered Hitch,” TechCrunch said, “a ride-sharing service whose biggest differentiator from Uber and Lyft was the fact that it tries to use software to maximize the number of passengers in a single car to increase driver utilization and reduce prices for riders.”