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It's a frame-up

Posted by Hiawatha Bray  September 9, 2010 10:34 AM
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Do your digital pictures need digital frames? Darned If I can see the point of it, but a guy named Eli Wilner is hot on the idea. Mind you, he's prejudiced--Wilner is a major producer of real-world picture frames, some of which carry six-figure price tags. Yeah, I don't get that either.

Anyway, Wilner is now selling an iPhone/iPad app that'll let you drape a stylish frame around your digital snapshots and share them with friends and family. I tried the $1.99 iPhone app and...it works. Definitely. I know a picture frame when I see one, and sure enough, the pictures on my iPhone were well and truly framed. Yes sirree.

Still dunno why I'd want them to be, but that's just me.

For $4.99 you can get the iPad version, with really big frames. Each app lets you choose from 100 different frame styles.

Wilner is convinced he's onto something. He's so eager to get the word out that his company sent me an iPhone, just to try the frame program. I remain unconvinced. Nice iPhone, though.

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About the blogger

Hiawatha Bray

Hiawatha Bray

Hiawatha is a business reporter and columnist covering the high-tech industry for the Boston Globe business section. His weekly Tech Lab gadgets and software reviews appear in the Globe every Thursday.

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