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Apple competes on...price?
Reuters says the company is planning to release an el cheapo version of the iPhone.
I'm old enough to remember when Apple prided itself on charging more for its products than rival companies. It still does when it comes to its Mac computers. But ever since the iPod, Apple's learned the joys of going downmarket. Its phones, tablets and music players are price-competitive with rival products, and in some cases cheaper. One more reason Apple's setting the world on fire.
About the blogger
Hiawatha Bray
Hiawatha is a business reporter and columnist covering the high-tech industry for the Boston Globe business section. His weekly Tech Lab gadgets and software reviews appear in the Globe every Thursday.
