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Dunkin' app proves Starbucks' equal

Posted by Daniel Kline  July 5, 2013 06:00 AM

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By Daniel B. Kline
Boston.com Staff

Dunkin' Donuts appReviewing: Dunkin’ Donuts app
By: Dunkin’ Donuts
Price: Free
Platforms: iPhone, iPad, Android
Should you get it: If you are a Dunkies customer, absolutely.

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Since Dunkin' Donuts has more of a blue collar image than Starbucks, the company was not as quick to embrace the app world. That said, once the popular doughnut-and-coffee chain made the move, they developed a mobile experience that rivals the one offered by its hoity toity competitor.

Like the Starbucks app, the Dunkin' app lets you put cash into a virtual gift card that can be refilled via autopayment. The app also has a store finder that ties into GPS and the ability to send gift cards. The app also offers coupons and app-only deals much like the Starbucks app.

So there's nothing revolutionary here. The Dunkin' Donuts app works like the Starbucks app, but that's not a bad thing, given that the Starbucks app offers a blueprint for how retail store apps should work.

The visual interface may even be a little crisper and easier-to-read than the Starbucks app. Dunkin' uses a very clean, minimalist interface using splashes of its trademark orange set against a white backdrop.

Overall, if you like Dunkin' Donuts, this app makes it easy to find a place to indulge your caffeine habit. Of course, there aren't too many places in Massachusetts where finding a Dunkies is a problem, but should you be in one of those remote places and find you desperately need a large iced coffee, this app will get you there with no hassle.

About Apptitude Test blogger Kathryn Cartini

Born to challenge the "status quo," with three older brothers Kathryn's first story was probably a tattle, a skill she managed to turn into a career in broadcasting. Now as a communications specialist and CEO of Peacock Media, Kathryn continues #SharingStories that grow businesses and inspire others to follow their hearts in work and life, herself included. More »

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