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Business intelligence

Listening is important, but leading is the main job

By Robert Weisman
Globe Columnist / January 11, 2004

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Listening to customers is a cardinal rule for today's business executives. But retired MIT professor John J. Donovan thinks they'd be better off leading customers. "Customers are limited to what they know," said Donovan, chairman of Cambridge Executive Enterprises, a management training and consulting firm. "And when you ask them what they want, they'll ask you to support what you're ... (Full Article: 669 Words)

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