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A `Bold' step to fix Ford's image

Website takes clear-eyed look at firm's problems, solutions

By Hiawatha Bray
Globe Staff / September 7, 2006

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At first glance, it looks like a fund - raising pitch from an environmental group: ``With one of the worst fuel efficiency records of any car company, Ford is trying to `go green,' " said the Internet ad, which featured a photo of an oil-well pump. ``As another oil crisis looms on the horizon, can they turn talk into action?" (Full article: 899 words)

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