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Entertainment 2.0

Crowdsourcing: Mining the masses for the next big thing

Isaac Brock of Modest Mouse, one of the bands that has invited fans to craft music videos. Isaac Brock of Modest Mouse, one of the bands that has invited fans to craft music videos. (Robert E. Klein for the boston globe)
By Scott Kirsner
May 20, 2007

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You are the future of the entertainment industry. So's your neighbor, and that person across the breakfast table. At least that's what the proponents of "crowdsourcing" believe. (Full article: 1043 words)

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