"What do women want?" As far as technology goes, the answer is "less pink, more tech." A new study reveals that only 9 percent of women want girly-looking tech gear. "The remaining 91 percent seek something sleek and sophisticated, more boardroom than teenage bedroom." Women, it turns out, "adopt technologies - such as WiFi - at a faster clip than men." Bottom line, if you want to create technology women really want, have it "work flawlessly the first time out of the box and every time thereafter." Get simple. And goodbye Kitty.
(JAMES F. KRAUS)
BUSINESS FILTER
Less pink, more tech
"What do women want?" As far as technology goes, the answer is "less pink, more tech." A new study reveals that only 9 percent of women want girly-looking tech gear. "The remaining 91 percent seek something sleek and sophisticated, more boardroom than teenage bedroom." Women, it turns out, "adopt technologies - such as WiFi - at a faster clip than men." Bottom line, if you want to create technology women really want, have it "work flawlessly the first time out of the box and every time thereafter." Get simple. And goodbye Kitty.
(JAMES F. KRAUS)
"What do women want?" As far as technology goes, the answer is "less pink, more tech." A new study reveals that only 9 percent of women want girly-looking tech gear. "The remaining 91 percent seek something sleek and sophisticated, more boardroom than teenage bedroom." Women, it turns out, ‘"adopt technologies -- such as WiFi -- at a faster clip than ... (Full article: 718 words)
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