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Finding keys to the Web

Jill Whalen became interested in search engine optimization when her children were young and she was looking for parent chat rooms. Jill Whalen became interested in search engine optimization when her children were young and she was looking for parent chat rooms. (BILL POLO/GLOBE STAFF)
By Susan Chaityn Lebovits
September 23, 2007

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Years ago, businesses often created names beginning with the letter A to be listed first in the telephone book. In today's high-tech world, they're vying to be noticed first on the Internet. (Full article: 1080 words)

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