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Harrison Ford in Paramount's newest Indiana Jones movie. (Paramount Pictures via Associated Press) |
LOS ANGELES - Paramount Pictures will become the first major studio to make clips from thousands of its movies available for use on the Internet.
The unit of Viacom Inc. is teaming up with Los Angeles-based developer FanRocket to launch the VooZoo application today on Facebook.
The service gives Facebook users access to footage from thousands of movies, ranging from "The Ten Commandments" to "Forrest Gump," to send to others on the popular social networking site.
The clips last from a few seconds to several minutes and cover the gamut from Eddie Murphy's guffaw in "Beverly Hills Cop" to Audrey Hepburn's pleas over her "no-name slob" cat in "Breakfast at Tiffany's."
The studio will market DVDs of the movies through a button that appears after each clip is played.
It eventually wants to use the application to virally market upcoming releases.
For example, VooZoo is withholding clips from the Indiana Jones series until it works out a way to market the May 22 release of the latest installment, "Indiana Jones and the Kingdom of the Crystal Skull."
FanRocket founder Danny Kastner said he is aiming to get a few hundred thousand users within two months and added that the company is in talks with other Hollywood studios to package their titles on VooZoo.
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